Consumer research
Capturing insights that drive brand growth and innovation
We offer a full suite of research methodologies. Our expertise includes everything from conventional focus groups and in-depth interviews, to more emerging methodologies such as guerilla ethnography and online research platforms.
Our years of experience put us in a position to develop a custom approach to suit your objectives and budget.
Semiotic analysis
Decoding Asian culture
Commercial semiotics is a methodology involving the analysis of cultural codes and trajectories. It is used by brands to drive differentiated product, brand and communications development.
We frequently combine our semiotic output with consumer insights to give life to creative ideation processes that help inspire the birth of new brands, products and approaches.
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Creative ideation
Looking for new ideas? We’ve got you covered.
Our team is proficient in running a vast array of workshops
We design our ideation workshops to ensure our clients’ innovation pipelines are filled with ideas that are fresh, relevant and resonant.
Our approach to workshops places strong emphasis on creative stimulation, meaning they are both fun and immersive. They function as fabulous team building exercise.
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